The global furniture giant IKEA faces intense scrutiny over its forestry practices in Romania, where environmental activists and investigative journalists allege that the company's operations are far from sustainable. Through on-the-ground reporting and expert analysis, the film explores the stark contrast between IKEA's public image as an eco-conscious brand and the reality of clear-cutting in protected areas. As the investigation unfolds, it reveals a complex web of corporate interests, local corruption, and the struggle to protect some of Europe's last remaining old-growth forests.