In the wake of the 2016 presidential election, the controversial data firm Cambridge Analytica finds itself at the center of a global firestorm. As the company faces intense scrutiny over its methods of harvesting and utilizing personal data from millions of Facebook users, the film explores the intersection of technology, politics, and the manipulation of public opinion. Through interviews with key figures, including former employees and political analysts, the narrative delves into the complex and often unsettling world of psychographic profiling, revealing how data-driven strategies were used to influence voter behavior and shape the political landscape.