Coca-Cola, the world's largest beverage company, has been revealed as a significant contributor to plastic pollution, according to a comprehensive investigation by the Break Free From Plastic movement. The investigation, which involved 100,000 volunteers across 42 countries, identified Coca-Cola as the top plastic polluter for the third year in a row, with its products found in nearly 40% of brand audits conducted. The company's failure to address its plastic footprint, despite repeated calls from environmental groups and consumers, highlights the urgent need for systemic changes in the production, use, and disposal of plastic.